How and to whom to sell libertarianism?

анонимный вопрос

Libertarianism can be sold to everyone, but, of course, in different ways.

The simplest and most obvious approach is to sell it to those who are already ready to buy, they just don’t know it yet. That is, simply explaining to spontaneous libertarians that they are indeed libertarians, and why their worldview is not something terrible or selfish, and that they shouldn’t be ashamed of it; in short, buddy, you’re not a faggot, you’re gay, and that sounds proud. In principle, this is what I do. I wait for a question, I answer it. Then others, having heard such a question, refer to my ready-made answers, or may even simply say, “look at Ancap-chan, there was probably something on this topic.” Although, if we develop the market metaphor, I have less of a sale as such, and more like after-sales support.

The most important thing to convey to such buyers is the benefit of identifying themselves as an open libertarian. For some, it will be relevant to gain coherent notions of the theory, and thereby systematize their understanding of the world, which they can then apply to any life situation themselves. For some, it is more important to feel among like-minded people. For some, feelings are not enough, and they are set on joint activity. Talking about the merits of a product to an attentive, interested client is easy and pleasant; it is enough to have confident knowledge of the product.

It is harder to sell libertarianism to those who generally have an active life position, a sense of justice and self-worth, but whose theoretical background conflicts with libertarianism. For these people, materials like conditional “secular lectures” and five-minute briefs, as well as other educational videos, work well as a start. Then come specific questions, which can lead to explanations of any level of detail. It’s not a fact that you’ll manage to sell your product, but you will leave the client with the impression that the product is generally not bad, and that libertarians themselves are decent people and it is perfectly fine to deal with them. Thus, social democrats, social liberals, ancoms, all sorts of gender activists, ecologists, and whoever else are gradually drawn into our orbit.

It is impossible to fully sell libertarianism to those who are beneficiaries of the current regime, realize it, openly admit it, and approve of this order of things. “I served on a submarine, now at 35 I’m retired, and you want to deprive me of both money and the realization of my moral superiority—fuck off.” To such people, one can only subtly drop individual theses in areas that do not conflict with their platform. For example, the aforementioned submariner can perfectly well absorb the libertarian approach to weapons.

And it is completely useless now to sell libertarianism to those who, under any regime, will approve of the status quo out of considerations like “just in case something happens,” “we’ve never lived rich, no point in starting now,” and so on. As long as Kiselev is on the first channel, they are deaf to our arguments, and when we end up there, they will take our side simply because the bosses know best. The most that can be done regarding them now is to stay in their sight, to loom somewhere on the edge of their consciousness. So that when reforms begin, Praskovya Ilyinishna remembers that she heard something about us, and explains it to Pelageya Kuzminishna herself: “don’t be scared, they aren’t Bolsheviks, they’re libertarians, they’re peaceful, they’re for being able to trade sunflower seeds without patents.” And she would reply: “ah, libertarians! Being old, I thought I heard ‘proletarians.’ Well, if they’re libertarians, then alright.”

these are not pensioners, these are proud entrepreneurs

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