Once, depending on my mood, I wrote a short review of three books by the Strugatsky brothers, among which was Predatory Things of the Century. In that book, among other things, there was a description of a certain secret order of patrons who found pleasure in stealing masterpieces from museums and then secretly destroying them in a solemn atmosphere. In the sixties of the last century, the Strugatskys managed to predict modern society quite well. And yesterday, on the MyGap channel, I stumbled upon an almost literal embodiment in our world of that very order of patrons.

A blockchain company burns a painting worth 95 thousand dollars on a live stream. What is the difference from what the Soviet sci-fi writers predicted? The difference, naturally, is that the company bought the painting honestly, and there was no need to burn it in secret; on the contrary, it became a public action. What can you do—while having an amazing intuition for social trends, the Strugatskys happened to be quite out of their depth in economics.

Burning a painting followed by the issuance of a unique token containing its digital copy and denoting ownership of it demonstrates how value arises from rarity. If the token were linked to an undestroyed painting, it could be thrown away, and one could simply settle for factual ownership of the painting without any certificate. It is precisely the fact that the token is left all alone that gives it value; otherwise, it would be an unnecessary tag.

I can easily understand how all of this blows the minds of the adepts of material production, who are convinced that humanity has fallen victim to digital delusions. But there is nothing to be done: the substance of value is not contained within things themselves. Value is in the consciousness. And consciousness is fickle, quickly loses interest in routine, and clings to everything fresh, rare, and unusual. The more sophisticated the consciousness, the harder it is to find such rarity. The more abundant the society, the harder it is to lure consciousness with the ghost of scarcity to suggest that this particular entity is rare and valuable. And so we have lived to see these patrons. What’s next on the Strugatskys’ plan? Sleg?